![]() ![]() Malcolm Gladwell is a British-born Canadian author of five New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. The key is to find your idea’s tipping point and implement it consistently. Therefore, Malcolm provides building blocks for business people who want to make their product, service, or idea viral. Plus, he provides an outline of the types of people who are integral to spreading an epidemic. Malcolm Gladwell considers the importance of context and the finer details in our environments. ![]() Each epidemic shares a few common features that are enough to kickstart a significant rise in sales, diagnoses, or conversations. The Tipping Point considers why certain products, diseases, or ideas become viral. If you don’t already have the book, order it here or get the audiobook for free to learn the juicy details. Has The Tipping Point been gathering dust on your bookshelf? Instead, pick up the key ideas now. ![]()
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